Naturamia, a brand of the Levantina Group, the world leader in the stone sector since 1959, has repositioned its brand to present a new corporate identity that further strengthens its unique commitment to nature. The firm, aware that brands are the experience they convey, has created a new slogan, Inspiring & Evocative, which “seeks to convey the amazing ability to bring nature to indoor spaces”, explains Eva Blanco, CMO of Levina.
“With this rebranding, our aim was fundamentally to convey to the outside world what to us is already our brand”, continues Blanco. In all its collections, Naturamia rewards the beauty of original stones above any other attribute. Its creations based on granite, magma cooled under the Earth's crust, or quartzite, sourced from quartz subjected to extreme conditions, are nature itself, and the best proof that the power of original stone and nature are the driving force behind the brand.
Naturamia's success comes from the firm's vision of putting nature at the centre of all its developments, in such a way that incorporating original stone into home spaces allows us to create kinder, more wellness-oriented environments. In short, what the brand of the Levantina Group does, or attempts to do, is give the opportunity to literally take a “bit” of nature and put it in your home. This is only the way to transfer this essence to homes, creating inspiring and unique spaces that are also practical and functional. “Because there's nothing more sustainable than nature itself and an ancient original stone that lasts for life and ages with you”, says Eva Blanco.
Naturamia's new trends and proposals coincide with this rebranding and are perfectly suited to a new commercial trend (driven by demand) of looking for nature as part of our lives, thereby leveraging its undeniable properties to create well-being. These centres of "nature" in the home contribute to well-being, calm and relaxation by creating perfect spaces to reconnect on a sensory and emotional level.
With regard to the textures and colours chosen by Naturamia for its new collection, they stand out for their richness, with a predominance of light grey, dark grey, off-white, vanilla, ivory and black tones that intertwine with metallic, ochre and grey-blue sparkles. The full effect is the creation of a unique palette whose aim is to evoke the very essence of nature. However, this "natural" approach does not mean the resulting surfaces aren't exquisitely aesthetic and highly functional.
In addition, Naturamia has a very special seal: the seal of the Levantina Group, the world's leading firm in the stone sector since 1959, and its great legacy and heritage. That means that the collection has the backing of a company with nearly 70 years of experience in the sector. This, for example, is evident in the quality of the materials sourced from the mines that the group has scattered around the world, or in its ongoing innovation, as it creates beautiful but functional products: in fact, the surfaces receive a bacteriostatic and anti-stain treatment developed by the company, meaning they can offer great resistance to high temperatures, are easy to clean (and difficult to stain) and prevent bacterial growth.
The Levantina Group, and by extension Naturamia, also stand out for their concern for the environment. In the end, a firm that is committed to nature understands that its purpose must be to take care of the environment. Which is why all the processes involved in extracting and preparing the slabs are sustainable. Naturamia's new image also seeks to convey this guiding principle for the company, which is at the core of each product, as well as to reinforce its commitment to excellence and quality that has made the brand known since its foundation. “It's our commitment, because if we want to continue enjoying this nature, it's essential that we respect it and take care of it”, concludes Blanco.
